• Stock Control and Merchandising Skills with Keith Harford
    May 4, 2021
    9:30 AM - 5:30 PM
By Keith Harford

Tuesday May 4th
9.30-5.30pm (1-2pm for lunch)
Online via Zoom
Image Skillnet Member Price: €30
Full price for non-Image Skillnet members: €50

Course Overview
The first part of this course looks at the importance of good stock control. It is designed to help participants to understand the importance of having product in place at the right time to meet clients’ needs, while at the same time, ensuring that cash is not tied up in an unproductive way. This is achieved through showing the effects of having too much or too little stock, and the resulting implications, and working with various templates and real-world examples to show best practice.

The second part of this course takes participants through the key essentials of merchandising, helping to ensure that they can make the best use of the space(s) that they have available to them, while understanding the potential of growing sales through excellence in merchandising. Participants are also asked to share with the trainer, in advance of the course, photos of any (or all) areas of their business where they’d like to improve their merchandised displays.

Course Content
On this course you will learn about;

Stock Control:

  • Financial Considerations
  • How Much to Order
  • Systems of Stock Control
  • When to Order?
  • Stocktaking
  • Other Stock Issues


  • What is Merchandising?
  • Why is it important to our business?
  • Planning the use of space
  • Examples of Merchandising in practice: open discussion
  • Review and discussion of shared photos

Course Requirements

  • Access to a computer (laptop or desktop), or a tablet, with a camera and microphone. While a smartphone could be used, the screen is too small for this programme.
  • Relatively good WiFi / broadband connection;
  • Ideally the Zoom app or one of the mainstream internet browsers (e.g. Chrome, Firefox, Edge or Safari);
  • Pen, blank paper and a calculator (on phone is more than adequate)

Experience of Stock Control and/or Merchandising would be an advantage but is NOT essential. Pre-course questionnaires will be used to ensure participants’ training needs are met.

Project Work / Work Experience / Exams
This course does not have an exam or any follow up project work.

Learning Outcomes
Following the Stock Control workshop, participants will have learned about the essentials of good stock control and will see how it contributes significantly to their business. You will better understand the financial impacts (positive or negative) of stock control and will be better armed to manage this cost positively.

Following the Merchandising workshop, participants will have learned the potential benefits of better merchandising and how it can contribute to sales and profit in their businesses. You will have seen how excellence in merchandising can help to improve the appearance and professional look of your premises.

Qualification Awarded On Completion
Certificate of Completion.

About Keith Harford
Keith Harford Ltd (KHL) works in two key areas, Business Advice and Training. In an advisory role, they work with businesses across numerous sectors including Retail, Hospitality, Beauty, Department Stores and Pharmacy.

Their training focus is on practical skills’ training for management and staff, which helps to deliver better results in terms of Sales, Customer Service and Profitability. Their training programmes include:

  • Stock Control
  • Cost Control
  • Merchandising
  • Buying and Negotiation
  • Customer Service
  • Management Development for SMEs

For more information go to: http://www.keithharford.com/

For more information, or if you need help in booking on to this course, contact us at info@imageskillnet.ie or 071-9640438. Course must be fully paid for in advance of the start date.

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