• Get Ready to Finish 2021 Strong and a Great Start to 2022 with Liz McKeon
    November 18, 2021 - January 31, 2022
    10:00 AM - 12:00 PM
By Liz McKeon
Thursday November 18th  & December 2nd 2021,
Thursday January 6th & 27th 2022,
Thursday February 10th & 24th 2022,
Wednesday March 16th & Thursday March 31st 2022.
8 days
Online via Zoom
Image Skillnet Member Price: €80
Full price for non-Image Skillnet members: €267

Course Overview
As we are now in quarter 4 of the year, it is time to plan forward, make the most of Christmas trade and ensure you have a great finish to a tough year, a strong start to the new year and beyond. Success in salon business is about finding the opportunities and capitalising on them. Make no mistake, the actions, the plans and the sales expectations you plan for now will be the single biggest determining factor in how much business you do in the first quarter and possibly all of next year.

It is time to work ON your business, and create business growth strategies to ensure continued success:
1. Review and re-evaluate your business goals.
2. Get real about your numbers.
3. Make a business plan, then work the plan.

Course Outline
Session 1:
Review of the challenges of trading during 2020 and 2021.
Identify a plan of action to finish strong during Q4 of 2021.
Start a Christmas marketing campaign.

Session 2:
Maximise Christmas opportunities.
Review your retail sales plan.
Fill your columns during January and February.

Session 3:
Complete your Business Plan for 2022.
Reignite your business goals.

Session 4:
Design your 2022 Marketing Plan, online and offline to achieve your business goals.

Session 5:
Are you running a busy salon?
Would you prefer to run a more productive and profitable salon?
Plan of Action to achieve this.

Session 6:
Business skills analysis.
Review and improve your management skills.

Session 7:
Time to get real about your numbers: pricing, staffing, occupancy, and overall salon potential.

Session 8:
Q1 is almost over: time to assess your progress.
Review your business plans for 2022.
Plan for Q2 and beyond.

About The Trainer
Liz McKeon is an internationally renowned Beauty Business Expert, bestselling author, speaker, business coach and trainer. After spending her early career building and successfully exiting beauty businesses, Liz has been the ‘go to’ business growth expert for over a decade, helping to transform her client’s businesses and lives. To reach as many hair and beauty business owners as possible, Liz published the ultimate industry business manual ’30 Days to Beauty Business Success’ which quickly became an industry bestseller, and Liz has been a woman in demand ever since.
As co-star of ‘The £200 Salon Turnaround’, Liz was able to take a struggling beauty salon and simply using £200 and all of her experience and strategic knowledge transform that business, in just two weeks, to multiply the profitability by 12 times! Liz shares these strategies for success in international trade publications throughout the hair, beauty and spa industry. She is hired by international brands and corporations to train their staff, increase revenues and ultimately show them how to make more money.

For more information, or if you need help in booking on to this course, contact us at info@imageskillnet.ie or 071-9640438.
Course must be fully paid for in advance of the start date.

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