• Liz Mc Keon's Beauty Salon FREE Business Growth Club
    July 13, 2020 - December 13, 2020
    10:00 PM - 11:55 PM
By Liz Mc Keon.
Group A Start – Monday July 13th @ 10am
Group B Start – Monday July 13th @ 2pm
Group C Start – Tuesday July 14th @ 10am
Group D Start – Tuesday July 14th @ 2pm
Group E Start – Thursday July 16th @ 10am
Group F Start – Thursday July 15th @ 2pm
5 weekly 2 hour sessions, and
4 monthly 2 hour sessions.
From July  to December 2020
Online through Zoom
All sessions are LIVE ONLY.
FREE for all Image Skillnet and HABIC members.
This program is only open to those who are members of both Image Skillnet and HABIC Ireland.
You must sign up for your free ticket at the bottom of this page.

If you are not already a member of Image Skillnet or HABIC, you can;
Join Image Skillnet at; https://www.imageskillnet.ie/membership-of-image-skillnet/
Join HABIC at; https://habic.ie/membership/
It’s free to join both organisations.

This course is designed specifically for beauty salon owners and managers emerging from lockdown. Together with Liz Mc Keon, you can look at your business, with emphasis on how you manage and drive it.  Changing times help salon owners to explore new structures within your business and more importantly how you will secure new business in the future. Clients will naturally gravitate to the people, salons and brands who are positive about what is happening…..be that positive person.  You are the engine and the driving force behind your business.  Get ready for your salon comeback!

There will be 6 groups running, with 20 places in each group. The weekly group times and dates are as follows;
Group A;
10am – 12pm on July 13th, 20th, 27th, Aug 4th, 12th, Sep 7th, Oct 5th, Nov 9th, Dec 7th

Group B;
2pm – 4pm on July 13th, 20th, 27th, Aug 4th, 12th, Sep 7th, Oct 5th, Nov 9th, Dec 7th

Group C;
10am – 12pm on July 14th, 21st, 28th, Aug 5th, 13th, Sep 8th, Oct 6th, Nov 10th, Dec 8th

Group D;
2pm – 4pm on July 14th, 21st, 28th, Aug 5th, 13th, Sep 8th, Oct 6th, Nov 10th, Dec 8th

Group E;
10am – 12pm on July 16th, 23rd, 29th, Aug 6th, 14th, Sep 10th, Oct 8th, Nov 11th, Dec 9th

Group F;
2pm – 4pm on July 16th, 23rd, 29th, Aug 6th, 14th, Sep 10th, Oct 8th, Nov 11th, Dec 9th

Course Content
Course is divided into Phase 1 and Phase 2

Phase 1: (Weekly sessions)

Module 1:  The importance of salon money management, post lockdown:

  1. Euro potential for your salon
  2. Time to set new financial goals for your business
  3. Let’s figure out how to get more money from fewer clients
  4. Improved diary management
  5. Know your numbers

Module 2:  How to wow your clients so they want to come back more often and spend more money:

  1. How improving your customer service will improve your money
  2. The importance of making a great first impression, post covid 19
  3. What is your salon’s unique selling point?
  4. What are your goals for your clients – how to make sure they are longterm/lifetime clients
  5. The importance of professional conversation in the salon

Module 3:  7 Steps to selling your services and products:

  1. High sales = salon success, low sales = salon failure
  2. Reasons why sales are lost in your salon
  3. Stop worrying about ‘being pushy’
  4. Team sales training for highly motivated therapists and happy clients
  5. All therapists to be financial assets in your salon

Module 4:  How to manage your team and your columns (even if you are the team)

  1. When the going gets tough, how to keep going
  2. Knowing a great therapist
  3. 7 steps to prepare for each day for financial success
  4. Team motivation and salon morale
  5. Effective salon communication

Module 5:  Goal setting for you and your business, to ensure on-going salon success:

  1. Common characteristics of successful salon owners
  2. Roles and responsibilities of being a salon owner
  3. Introducing daily targets to your team
  4. Managing daily targets
  5. Top 10 tips to running a successful salon

Phase 2:  (Monthly sessions)

Month 1: (September)
Your biggest challenge since last session (Each person to submit 48 hours prior to session) and how to solve this.

Month 2: (October)
Check in on progress since last month.
Develop the ‘dream team’ – design your salon recruitment and induction process.

Month 3: (November)
Check in on progress since last month.
How to improve your business model and day to day salon operations.

Month 4: (December)
Check in on progress since last month.
Christmas marketing plan of action.
Goal setting for a successful January 2021.


About the Trainer:

Liz McKeon is an internationally renowned Beauty Business Expert, bestselling author, speaker, business coach and trainer.
After spending her early career building and successfully exiting beauty businesses, Liz has been the ‘go to’ business growth expert for over a decade, helping to transform her client’s businesses and lives.
To reach as many hair and beauty business owners as possible, Liz published the ultimate industry business manual ’30 Days to Beauty Business Success’ which quickly became an industry bestseller, and Liz has been a woman in demand ever since.
As co-star of ‘The £200 Salon Turnaround’, Liz was able to take a struggling beauty salon and simply using £200 and all of her experience and strategic knowledge transform that business, in just two weeks, to multiply the profitability by 12 times!
Liz shares these strategies for success in international trade publications throughout the hair, beauty and spa industry. She is hired by international brands and corporations to train their staff, increase revenues and ultimately show them how to make more money.


For more information, or if you need help in booking on to this course, contact us at info@imageskillnet.ie or 071-9640438. Course must be fully paid for in advance of the start date. 

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